What We Do

The Football Group offer an all-embracing package to develop and maximise the commercial potential of our clients, identifying possible expansion of the brands we represent.

Lasting, positive solutions for sports professionals, agencies, clubs and associated organisations.

Football Law

Football law is a highly specialised field and our services have been designed to meet your precise needs, on your terms.

Our Lawyers

Our team is headed up by the founder of Middleton Solicitors, Alan Middleton an experienced solicitor. His wealth of experience in sports law, fierce negotiation skills, commercial awareness and passion for all aspects of sport help him and his team provide the very best legal support you could need.

We also have dedicated lawyer around the world to help with local laws and international football transfers.

Player Management

The Football Group based in the UK providing a complete Player Representation service to Professional Footballers. Our full and comprehensive service leaves our clients free to concentrate on the business of playing football. In addition a highly experienced and qualified team make every effort to alleviate the increasing pressures experienced by players from media commercial considerations and financial matters.

The Football Group has developed long standing relationships with globally and nationally recognised brands across numerous sectors acting to deliver an effective strategy sympathetic to both the talent and sponsor.

Key specialisms include sponsorship, endorsements, appearances, image rights, legal representation, accountancy, travel and financial planning.

Media, PR & Communications

The beautiful game has a vast and passionate global audience. A football brand needs to deliver their brand experience in a way that the football fan identifies with across multiple channels to any age and culture.

Public relations planning and communications and crisis management strategies are often over-looked until it is too late. What many football rights holders do not understand is that negative press can have an adverse reaction to the brand and bottom-line, and dependent upon the depth and seriousness of the issue(s), may never recover.

This is fact in the football industry where negative headlines dominate the sports and business pages, whether it is related to corruption charges indicting administration officials, betting-scandals involving referees, alcohol and drug-related infractions from players or fan hooliganism.

No stakeholder in the football hierarchy is immune to negative press and the subsequent fall-out.
Working with brands, governing bodies and sponsors, our campaigns combine media relations, digital marketing, launch events, brand experience, talent appearances and grass roots campaigns, all leading to a demonstrable change in consumer awareness, attitude and behaviour.

Our team have access to major markets and understand the multi-cultural market place.

Reputation & Crisis Management

The reputation and crisis management services that we provide are painstakingly devised and incredibly thorough to help us combat each and every damaging situation. Our network means we can manage your reputation crisis effectively, providing you with everything to you need to avoid, control or recover from any emergency, whether it be potential damage to your sporting brand or an individuals reputation.

The Football Group can offer services that encompass Crisis communications planning, Crisis communications management, Issues management, Media relations crisis support, Press and media monitoring, Online reputation management, Corporate counsel, Media training, and Reputation restoration.

The Football Group have a successful record of assisting clubs, players, brands, celebrities and business leaders in this area.