The Football Group
Our History Highlights
AsiaEurope Football Festival was established in 1999 with a mission to create a tournament which aimed to unite cultures through football. By encouraging people from all backgrounds to play together, we hope to help promote tolerance and understanding in all aspects of life.
AsiaEurope Football Festival which became the largest Ethnic Football Festival in Europe, with the backing of leading football and government organisations.
- UK’s First National Football Festival – Highlighting Asian Football
- Hosted by Liverpool City Council in 2003
- Football Festival created by Majid Lavji
- Became the largest Ethnic Football Festival in Europe
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ASIAEUROPE LIVERPOOL HOPE FOOTBALL ACADEMY
In conjunction with Liverpool Hope University, Majid Lavji co-created the Educational Football Academy – AsiaEurope Liverpool Hope Football Academy.
This was the first Football Academy in Europe which focused on developing Asian and Ethnic talent and was open to all cultures and background.
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https://majidlavji.com/asiaeurope-liverpool-football-academy/
TSUNAMI SOCCER AID
On 26 December 2004, the South East Asia earthquake and tsunami killed more than 225,000 people, affected over 11 countries and displaced an estimated 1.2 million.
On 27 March 2005, a football fundraiser was held at Anfield stadium, which was organised by the Tsunami Soccer Aid charity.
The match was played between Liverpool Legends and Celebrities XI, culminating in a match result of 6-2.
AsiaEurope where brought in for their expertise Majid Lavji was a Trustee for the fundraiser
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From 2005 AsiaEurope Football Festival became OneCulture Football Festival in the UK whilst festivals outside the UK are still known as AsiaEurope Football Festival.
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AsiaEurope Football Consultancy (AsiaEurope FC)
In 2006 AsiaEurope Football Consultancy (AsiaEurope FC) launches offering a portfolio of services to all forms of football organisations and individuals, including governing bodies, clubs, charitable foundations, agents and players.
AsiaEurope Football Consultancy covers a wide range of professional football services, as well as a general football business consultancy.
AsiaEurope FC is headed by Majid Lavji, who has a comprehensive knowledge and extensive experience of the football industry in Asia, Europe and Africa, Majid is also a registered football intermediary.
AsiaEurope Football Consultancy has expanded year-on-year since it established. We have experienced consultants throughout Asia, Africa, Europe, North America and the Far East.
Our consultants are experienced and qualified from relevant backgrounds with sound and proven management practice. United across the globe, our team of experienced consultants work across time zones, speaking many different languages, who understand the needs of their clients at a local level.
AsiaEurope Football Academy Gambia
AsiaEurope creates a football academy in Gambia West Africa.
REBRANDING GAMBIA FOOTBALL ASSOCIATION
In 2010, Majid Lavji was appointed European Director for the Gambia Football Association.
In this role, Majid secured sponsorship for the team and oversaw the rebranding of the association, which included redesigning the Gambia FA logo.
The Gambia Football Association changed its name to Gambia Football Federation.
AsiaEurope Football Consultancy holds the design copyrights etc for the New Gambia FA redesigned Logo.
The Merger
AsiaEurope Football Consultancy & Middleton Solicitors Liverpool Sports Division Merge to create The Football Group offering Professional football services from Legal, Crisis Management to Player Transfers.
Tranmere Rovers Former players Association Created
“All The Kings Men” – Tranmere Rovers Former Players Foundation was named after Tranmere’s most successful manager, John King, who died in 2016 aged 77. The former players foundation is supported by his family & Tranmere Rovers FC
Manchester City Former Players Association
When Manchester City’s Former Players Association was approaching its fortieth anniversary, they reached out to Majid Lavji and his team at the Football Group to advise and manage a new setup of their association.
The association wanted to rebrand and setup a new structure which would set it up for raising money for good causes. Majid and his team at The Football Group assisted Manchester City former Players with their goals
The Manchester City Former Players Association was led by the legendary player Peter Barnes.
Majid and his team redesigned their logo and worked with the legal team and Manchester City to make sure there were no copyright infringements. The chosen logo is below.
The Football Group Legal team assisted with a new CIC set up for the association.
Manchester City Former Players Association Logo Design by Majid Lavji
MANCHESTER CITY 40TH ANNIVERSARY FOOTBALL MATCH
To mark the fortieth anniversary of the former players, a special football match was held at Stockport County’s ground Edgeley Park, where legends of Manchester City played a celebrity team lead by stars of UK Television, Film Music and Sport.
Majid and the Football Group Team alongside a team at Stockport County oversaw the running of the full day, as well as all aspects of marketing and communications for the event.
Majid Lavji & his team Takeover the football Group after the Retirement of co – founder Alan Middleton
The Football Group demerges the Player Agency which is then sold to a consortium from Middle East.
The Football Group turns the OneCulture Brand into a CIC to benefit young football players in UK, Asia and Africa.
United Arab Emirates
The Football Group Launches in UAE with local partners.
